Ipsos has reached an agreement to acquire Aegis Group plc’s market research business Synovate, creating the third largest global market research company
Ipsos has reached an agreement to acquire Synovate
Paris, 27 July 2011. Jean-Marc Lech and Didier Truchot, Ipsos Co-Presidents, are delighted to announce today that Ipsos has entered into an agreement with the Board of Directors of Aegis Group plc (”Aegis”) to acquire 100% of Synovate, excluding Aztec, for an enterprise value of £525 million (€595 million).
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